What is Payer Authentication
Visa and MasterCard have security protocols that allow customers to shop more securely online. In order to help with these protocols TranzCrypt.com has developed Payer Authentication, which gives incentives to e-commerce businesses that enable these programs by providing charge-back protection and possible lower interchange rates. Merchants participating in the Payer Authentication program are helping to fight identity theft and consumers become more inclined to continue shopping at these secure websites. This allows for merchants to spend less time and money reviewing suspicious transactions and increase business in foreign markets with less risk.